'Flip'd by IHOP,' the new fast-casual restaurant chain from IHOP, has debuted its first fully vegan sandwich named the 'Plant Based Cali.' This sandwich features a variety of collaborative plant-based products, such as 'Sweet Earth vegan sausage' and 'JUST egg.' On top of this, the sandwich has more standard toppings such as arugula, avocado, and tomatoes.
The sandwich is entirely vegan with mung-based eggs and a potato-based bun. The push for this new menu item came from the location's operator who believes that customers are demanding more healthy and sustainable options. This sandwich took two years for the brand to create, and has now passed its testing phase. However, the Plant Based Cali is currently only available at one Flip'd by IHOP location in New York City. If this menu item succeeds in the local market, it could be adapted across the restaurant chain.
Image Credit: Flip'd by IHOP
What Makes This Trend Stand Out
- Vegan Fast-casual
- There's an opportunity to create more vegan fast-casual restaurants similar to Flip'd by IHOP.
- Collaborative Plant-based Products
- There's an opportunity for collaboration between plant-based food companies to create unique products like the Sweet Earth vegan sausage and JUST egg used in the Plant Based Cali sandwich.
- Sustainable Fast Food
- There's an opportunity to create more sustainable fast food options that appeal to health-conscious customers like the Plant Based Cali sandwich at Flip'd by IHOP.
Sectors Adopting This
- Plant-based Food
- There's an opportunity for plant-based food companies to create more unique products and collaborate with other companies to expand their offerings.
- Fast-casual Restaurants
- There's an opportunity for more fast-casual restaurants to adopt vegan and sustainable menu items like Flip'd by IHOP's Plant Based Cali sandwich.
- Sustainable Food Packaging
- There's an opportunity for sustainable food packaging companies to address the shift towards more sustainable food options in the fast food industry.
