Subway® is set to launch the Plant Picante, a new vegetarian and plant-based Sub, nationwide on January 10th. Debuting during Veganuary, the addition to the Signature Series menu features a spiced plant patty topped with crispy onions, American-style cheese, Sweet Onion, and Garlic & Herbs sauces. For a 100% plant-based option, customers can choose Vegan Cheeze, a completely dairy-free cheese alternative.
Available in both 6-inch and Footlong sizes, the Plant Picante can be enjoyed on any of Subway's bread options, as a wrap, or as a salad. Consumers can also enjoy other vegan menu items such as the Veggie Delite (with Vegan Cheeze), Crinkle Wedges, and the famous Vegan Double Choc Cookie.
Interested consumers can find the new Plant Picante at Subway locations.
Image Credit: Subway
Key Themes Behind This Trend
- Plant-based
- The growing popularity of plant-based options in the quick-service restaurant (QSR) industry presents opportunities for businesses to create innovative and flavorful vegetarian choices.
- Veganuary
- The increasing awareness and participation in Veganuary creates a demand for plant-based alternatives, prompting businesses to create new menu items and capitalize on this annual trend.
- Vegan Menu Items
- The expansion of vegan menu options allows businesses to cater to the growing number of consumers seeking plant-based alternatives, including cheese, sandwiches, sides, and desserts.
Where This Applies
- Quick-service Restaurant (QSR)
- The quick-service restaurant (QSR) industry can leverage the rising demand for plant-based options by introducing new vegetarian and vegan menu items to attract a broader customer base.
- Food and Beverage
- The food and beverage industry can capitalize on the growing popularity of plant-based foods by developing innovative plant patties, cheese alternatives, and other vegan ingredients.
- Bakery and Dessert
- The bakery and dessert industry can seize the opportunity to offer vegan treats, such as the Vegan Double Choc Cookie, to cater to the increasing demand for plant-based desserts and snacks.
