Subway has officially launched its first Plant-Based Chicken Schnitzel Sandwich in Singapore, where it will be offered for a limited time between now and January 18, 2022.
The meat-free chicken schnitzel is being supplied by Harvest Gourmet, a Nestle-owned foodservice brand specializing in plant-based products and solutions. The chicken-like patty is made from a soy protein base and comes with a crispy breading, just like a traditional German schnitzel cutlet. However, it is worth noting that the product does contain egg whites, meaning it is not a true vegan option, hence the sandwich's surrounding "plant-based" marketing.
The Plant-Based Chicken Schnitzel Sandwich will be the first meatless protein option available at Singaporean Subways, which up until now had only offered vegetable-based options for vegetarians. In addition, the new product will be offered at all 50 Subway locations throughout the country
Image Credit: Subway
What Makes This Trend Stand Out
- Plant-based Meat
- The growing demand for plant-based meat alternatives presents a lucrative opportunity for food companies to disrupt the traditional meat industry.
- Sustainable Food Production
- Development of sustainable food production methods presents an opportunity to address environmental concerns while meeting the growing demand for plant-based food options.
- Personalized Nutrition
- The incorporation of personalized nutrition can create new opportunities for food industry players by catering to specific dietary needs of different consumer groups.
Sectors Adopting This
- Plant-based Food Industry
- As plant-based food options gain popularity, companies in the plant-based food industry stand to gain significant market share and generate disruptive innovation opportunities.
- Fast Food Industry
- As consumer demand for plant-based options increases, companies in the fast food industry can disrupt the market by introducing more plant-based options to cater to vegetarian and vegan consumers.
- Food Ingredient Industry
- The growing demand for plant-based ingredients and meat alternatives provides an opportunity for food ingredient companies to develop innovative solutions to meet this need.
