Blimpie is giving consumers a new meat-free sandwich option to enjoy with the debut of its new Plant-Based Meatball Parmigiana.
The new Plant-Based Meatball Parmigiana is Blimpie's first-ever plant-based sub, and it was created in partnership with Gardein. The sandwich starts with Gardein Plant-Based Meatballs, which are smothered in a rich and authentic marinara sauce. The meatballs are then topped with melted provolone cheese and a sprinkle of parmesan to achieve the delicious taste of a meatball marinara sandwich, but with a vegetarian twist.
As Sam Carity, senior national marketing manager for Kahala Brands, explains, "Guests have been looking for a plant-based option, and we set out to create a sub that could fill their cravings. Our new sub delivers the same mouthwatering taste of our classic Meatball Parmigiana, now as a vegetarian option. We know our guests will agree it has been worth the wait!"
Image Credit: Blimpie
What's Driving This Trend
- Plant-based Meat Alternatives
- With the success of the Plant-Based Meatball Parmigiana, food companies can focus on creating more meat-free alternatives that replicate the taste and texture of traditional meat products.
- Menu Diversification
- Offering a plant-based option like the Plant-Based Meatball Parmigiana can attract a wider customer base for restaurants and fast-food chains that traditionally serve meat-based products.
- Sustainability
- The rise in popularity of plant-based options is an opportunity for the food industry to reduce carbon footprint and promote sustainable food practices.
Who This Affects Most
- Foodservice
- Foodservice companies can offer plant-based options as a strategy to keep up with changing consumer demands and preferences, and as a way to attract new customers.
- Plant-based Food
- Companies that specialize in creating plant-based meat alternatives can explore new products and partnerships with restaurants and fast-food chains to expand their reach and market share.
- Sustainability Consulting
- With the trend towards sustainability in the food industry, companies that provide sustainability consulting services can tap into this market and help businesses develop eco-friendly strategies and practices.
