Pret A Manger has been operating vegetarian Veggie Pret outlets since 2015 to cater to the growing demand for meat-free and vegan options and now, it is introducing its first meat-alternative menu item—vegan meatball wraps—to the United States. The Meatless Meatball wrap features Meatless Farm’s vegan meatballs, along with red tapenade, chipotle ketchup and red pepper, plus red and crispy onions.
Jorrie Bruffett, President of Pret A Manger US, says, “As more consumers continue to recognize the benefits of eating plant-based foods, this delicious menu addition and partnership with Meatless Farm will make eating more of it just a bit easier.” The plant-powered wrap recognizes that more consumers in the United States are looking to eat less meat and enjoy nutritious and comforting alternatives to their favorite meals.
What's Driving This Trend
- Plant-based Meat Alternatives
- The growing demand for plant-based food items calls for more meat alternatives for menu offerings.
- Vegan Fast Food
- The introduction of vegan meatball wraps in a fast-food chain signals an opportunity for the development of plant-based fast-food options.
- Convenient Vegan Food
- The creation of vegan meatball wraps in a fast-food chain provides a promising market for convenient plant-based food industry.
Who This Affects Most
- Food and Beverage
- Food and beverage companies can explore the potential of developing more new meat alternative food items to meet the growing demands of the consumers.
- Fast Food
- Fast food chains can capitalize on the increasing market of plant-based and vegan consumers by expanding their vegan menu offerings.
- Convenience Stores
- Convenience stores are encouraged to explore the plant-based and vegan food market by offering more plant-based options in a grab-and-go format.
