Caribou Coffee announced the 'JUST Egg Roasted Tomato & Pesto Flatbread' as part of its partnership with 'JUST Egg,' the plant-based egg manufacturer and supplier. This breakfast item is an excellent choice for vegetarian and vegan customers, as everything from the egg to the cheese is made out of plant-based materials.
The flatbread sandwich includes a folded omelet-style JUST Egg, roasted tomatoes, a vegan pesto sauce, and even a vegan version of smoked provolone cheese made from 'Violife.' This new flatbread breakfast item is available now at Caribou Coffee locations across the United States. However, this is only available for a limited time and it is not currently planned to become a permanent offering. The price of the breakfast flatbread will vary by location.
Image Credit: Caribou Coffee
What Makes This Trend Stand Out
- Plant-based Breakfast Options
- There is a growing demand for plant-based breakfast options and companies can capitalize on this trend by creating innovative and tasty offerings like the JUST Egg Roasted Tomato & Pesto Flatbread.
- Partnerships with Plant-based Food Suppliers
- Businesses can leverage the growing interest in plant-based foods by partnering with suppliers like JUST Egg to create unique and sustainable menu items.
- Limited Time Offerings
- Creating limited time offerings like the JUST Egg Roasted Tomato & Pesto Flatbread can generate buzz and excitement around a brand while also allowing for experimentation with new products.
Sectors Adopting This
- Fast Food
- Fast food chains can attract a new demographic of health-conscious consumers by offering more plant-based breakfast options like the JUST Egg Roasted Tomato & Pesto Flatbread.
- Coffee Shops
- Coffee shops and cafes can differentiate themselves by partnering with plant-based food suppliers to offer unique and sustainable breakfast menu items.
- Food Manufacturing
- Plant-based food manufacturers like JUST Egg can collaborate with companies in the food manufacturing industry to create customized and plant-based food products.
