'The Coffee Bean,' the United States-based coffee shop, has released a variety of toasted breakfast sandwiches and vanilla lattes for its winter menu. Among the two toasted breakfast sandwiches added, one is a vegetarian option that contains 'Beyond Sausage,' while another is traditional bacon, egg, and cheese English muffin. The third breakfast 'sandwich' added to this menu is a chorizo breakfast burrito which has potatoes, cheese, and salsa as well as chorizo.
The two lattes that were added to this menu are the Lightened Vanilla Latte and the Iced Vanilla Latte. Both of these lattes come with non-fat steamed milk and deluxe vanilla powder. This new breakfast menu is available now and will be available for the foreseeable future at all locations of The Coffee Bean & Tea Leaf restaurant.
Image Credit: The Coffee Bean & Tea Leaf
Why This Trend Is Growing
- Toasted Breakfast Sandwiches
- Opportunity for innovation lies in creating meatless breakfast sandwiches and exploring new flavor combinations.
- Vanilla Lattes
- Disruptive innovation opportunities exist in creating non-dairy options for vanilla lattes and experimenting with different flavor profiles.
- Breakfast Burritos
- Exploration of regional breakfast options could lead to innovative new items on menus, such as chorizo breakfast burritos.
Industries Being Reshaped
- Fast Food
- The fast food industry has an opportunity to expand its breakfast menu offerings to attract new customers.
- Coffee Shops
- Coffee shops could differentiate themselves by offering unique breakfast sandwiches and specialty lattes.
- Plant-based Food
- The rise of plant-based options presents a disruptive opportunity for the breakfast industry to incorporate meatless options into their menus.
