The newly unveiled winter menu at Peet's Coffee is full of churro-inspired beverages that provide warmth on cold days. There's the Churro Latte, a Churro Caramel Macchiato and the plant-based Cold Brew with Sweet Cinnamon Oat Foam. For Members Only via the Peet's app, the winter menu includes a Churro Mocha and Cinnamon Black Tie.
Patrick Main, senior beverage innovator, says ""January marks a refresh and rejuvenation for many of us. The bold and comforting flavors of cinnamon and sugar, offering a relief from winter's chill, increase in popularity this time of year."
Also on the menu at Peet's Coffee, there's a warm breakfast Turkey Bacon & Egg White sandwich that's packed with protein and made with cage-free eggs.
Why This Trend Is Growing
- Churro-inspired Beverages
- Peet's Coffee is offering churro-inspired beverages on their winter menu, presenting an opportunity to explore the intersection of classic desserts and traditional coffee drinks.
- Plant-based Cold Brew
- Peet's Coffee's new Cold Brew with Sweet Cinnamon Oat Foam offers a plant-based option for coffee drinkers, providing a chance to innovate in the dairy alternative market.
- Members-only Menu
- The winter menu includes a Members Only section, an opportunity for other businesses to explore limited-time offers and exclusive perks for loyalty program members.
Industries Being Reshaped
- Coffee Shops
- The winter menu offerings at Peet's Coffee present an opportunity for coffee shops to incorporate unique flavor profiles and seasonal drinks into their menus.
- Plant-based Alternatives
- Peet's Coffee's new Sweet Cinnamon Oat Foam offers a chance for dairy alternative companies to expand their product offerings into the coffee industry, potentially capturing a new customer audience.
- Loyalty Programs
- The Members Only section of Peet's Coffee's winter menu presents an opportunity for businesses to explore the benefits of loyalty programs and how they can increase customer engagement and retention.
