Peet's Coffee Has Debuted its All-New Winter Menu for the New Year
Kanesa David — January 3, 2023 — Lifestyle
References: peets & qsrmagazine
Peet’s Coffee is introducing a new limited-availability winter menu, which will be offered through March 21. The ‘Golden Caffe Latte,’ ‘Golden Chai Latte,’ and the new ‘Golden Cold Brew Oat Latte’ from Peet's Coffee feature turmeric, ginger, and honey flavors. Peet's ‘Toasted Caprese Sandwich with Basil Pesto’ is also available on the new menu for all-day consumption. These components, with their energizing flavor and cheery color, make the golden collection one of Peet's best-selling wintertime offerings.
"At Peet's, our beverage team crafts memorable flavors to capture the mood and taste of each season," says Jessica Buttimer, Vice President of Brand at Peet's Coffee. "Turmeric and ginger provide a natural zest that we associate with the fresh start of a new year; we think of them as a refreshing 'cup of Zen.'”
Image Credit: Peet's Coffee
"At Peet's, our beverage team crafts memorable flavors to capture the mood and taste of each season," says Jessica Buttimer, Vice President of Brand at Peet's Coffee. "Turmeric and ginger provide a natural zest that we associate with the fresh start of a new year; we think of them as a refreshing 'cup of Zen.'”
Image Credit: Peet's Coffee
Trend Themes
1. Winter QSR Menus - The trend of creating limited-availability winter menus filled with energizing flavors and cheery colors could prompt other QSRs to experiment with unique flavors and ingredients to attract customers during the winter months.
2. Golden Latte - The popularity of the 'Golden Caffe Latte,' 'Golden Chai Latte,' and the new 'Golden Cold Brew Oat Latte' featuring turmeric, ginger, and honey flavors indicates a growing trend for health-centric drinks that offer unique sensory experiences.
3. All-day Breakfast Menu Items - The availability of the 'Toasted Caprese Sandwich with Basil Pesto' on the new menu further reinforces the trend of QSRs expanding their breakfast menus to provide all-day food options.
Industry Implications
1. Quick-service Restaurants - QSRs can experiment with unique flavors and seasonal ingredients to lure in customers during the winter months, which can help them remain financially stable throughout the year.
2. Coffee Shops - Coffee shops and cafes can attract health-conscious customers by offering drinks that focus on unique sensory experiences and natural ingredients.
3. Fast Food Chains - Fast food chains can expand their breakfast menus to serve sandwiches, pastries, and other breakfast staples all day, attracting customers throughout the day and not just during breakfast hours.
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