Peet's Coffee is celebrating the return of spring and the start of Earth Month with the launch of several new plant-based drinks, including the Lavender Vanilla Almond Latte.
Starting on March 22nd, Peet's Coffee will be serving up new coffees made with plant-based ingredients. One of the new drinks is the Lavender Vanilla Almond Latte, which is made with non-dairy almond milk. Another fresh floral option is the Lavender Cold Brew Oat Latte, which is made with non-dairy oat milk. In addition to these new drinks, Peet’s Coffee will also be offering non-dairy, alternative milks in all Peet’s beverages for no additional charge through April (Earth Month). The idea is that Peet’s recognizes the importance of plant-based ingredients in building a more sustainable future and offering it to customers at a more affordable (or in this case, free!) price point.
Image Credit: Peet's Coffee
Why This Trend Is Growing
- Plant-based Drinks
- The rise of plant-based drinks offers opportunities for businesses to tap into the growing demand for sustainable and ethical food options.
- Alternative Milks
- The increasing availability of non-dairy and alternative milks presents opportunities for companies to innovate and expand their product offerings.
- Sustainable Sourcing
- As more consumers prioritize sustainable and ethical practices, businesses can stand out by prioritizing transparent and sustainable sourcing of ingredients.
Industries Being Reshaped
- Coffee Shops and Cafes
- Coffee shops and cafes can differentiate themselves by offering a wide range of innovative plant-based and non-dairy drinks to attract and retain customers.
- Plant-based Food and Beverage
- The plant-based food and beverage industry has seen exponential growth in recent years and provides opportunities for innovative businesses to meet the growing demand for sustainable and ethical options.
- Sustainable Agriculture
- The rise of plant-based and non-dairy products highlights the importance of sustainable and ethical sourcing of ingredients, providing opportunities for businesses in sustainable agriculture.
