Starbucks is prepped and ready for spring with the recent debut of its new Iced Lavender Cream Oatmilk Matcha and new Iced Lavender Oatmilk Latte.
Perfect for the warm days ahead, both of the new ice beverages are characterized by sweet and subtle floral notes. The new Iced Lavender Cream Oatmilk Matcha starts with a smooth and creamy blend of oatmilk and matcha, which is served over ice, and then topped with a pretty purple lavender cream cold foam. On the other hand, the new Iced Lavender Oatmilk Latte combines the brand's signature Blonde Espresso with creamy oatmilk, ice, and adds the subtle floral notes of lavender.
Both of the new drinks will make their debut at Starbucks locations nationwide starting on March 7, 2024.
Image Credit: Starbucks
Key Themes Behind This Trend
- Floral Beverage Innovation
- Exploring unique flavor combinations like lavender and matcha to cater to consumers seeking innovative drink experiences.
- Oatmilk Trend Expansion
- Capitalizing on the growing popularity of oatmilk by incorporating it into new and refreshing beverage offerings.
- Cold Foam Evolution
- Pushing the boundaries of cold foam applications by incorporating lavender cream for a visually appealing and flavorful twist.
Where This Applies
- Beverage and Beverage Retail
- Brands can innovate in the beverage space by introducing floral ingredients and oatmilk-based products to capture consumer interest.
- Plant-based Dairy Alternatives
- Companies in the plant-based dairy industry can explore partnerships with cafes and restaurants to promote oatmilk as a versatile and trendy dairy alternative.
- Food and Drink Service
- Businesses in the food and drink service sector have an opportunity to experiment with creative cold foam variations to enhance customer beverage experiences.
