Peet's Coffee is gearing up for the holiday season with the launch of its new Holiday Spice Cold Brew Oat Latte with Brown Sugar Jelly.
For the 2022 holiday season, Peet's Coffee is serving up three festive sippers: the new Holiday Spice Cold Brew Oat Latte with Brown Sugar Jelly and the returning Holiday Spice Latte and Peppermint Mocha. The new Holiday Spice Cold Brew Oat Latte with Brown Sugar Jelly is an iced drink that starts with Peet’s aromatic Holiday Spice notes, creamy oat milk, and Peet’s Baridi Cold Brew. This festive and flavorful combination is then layered over a scoop of Brown Sugar Jelly and ice. The result is a sweet, seasonal drink that's fully plant-based.
Peet’s new holiday menu is available now through January 3, 2023.
Image Credit: Peet’s
Key Themes Behind This Trend
- Plant-based Cold Brews
- The trend of plant-based cold brews presents an opportunity for companies to cater to a growing vegan and health-conscious consumer base.
- Layered Beverages
- Layered beverages, such as those featuring jelly, offer a unique and visually appealing drinking experience that can help a brand stand out and attract new customers.
- Seasonal Drink Offerings
- Offering limited-time seasonal drinks, such as those featuring holiday flavors, can create excitement and anticipation among customers and increase sales during specific periods of the year.
Where This Applies
- Coffee Shops
- Coffee shops can leverage plant-based and layered beverage trends to attract a wider customer base or to differentiate themselves from competitors.
- Plant-based Food Manufacturers
- Plant-based food manufacturers can enter the cold brew market and create their own version of plant-based and flavored cold brews to satisfy new consumer preferences and taste buds.
- Beverage Distributors
- Beverage distributors that specialize in seasonal drinks can partner with coffee shops and other businesses to supply them with unique holiday blends and limited-time offerings that cater to the changing seasons and consumer palates.
