Panera is giving consumers a new reason to make a morning pit stop at their restaurants with two tasty new breakfast offerings: Chipotle Chicken, Egg & Avocado on Ciabatta and Sausage, Egg & Cheese on Asiago Bagel.
Just as the names suggest, both of these offerings are hearty takes on a classic breakfast sandwich. The Chipotle Chicken, Egg & Avocado on Ciabatta starts with Artisan Ciabatta bread, which is loaded up with smoked, pulled chicken, smoked Gouda cheese, zesty sweet Peppadew peppers, fresh avocado, cilantro, your choice of scrambled or over easy eggs, salt and pepper, and chipotle aioli. On the other hand, the Sausage, Egg & Cheese on Asiago Bagel combines your choice of scrambled or over easy egg with American cheese, sausage, salt and pepper, and garlic aioli on a fresh-baked Asiago bagel.
Image Credit: Panera
What Makes This Trend Stand Out
- Hearty Breakfast Sandwiches
- The popularity of loaded breakfast sandwiches has created the opportunity for restaurants to create new, innovative versions that cater to different tastes and preferences.
- Artisanal Bread Offerings
- The trend of using artisanal bread for breakfast sandwiches can single-handedly create a new sub-market of bakery products.
- Customizable Breakfast Sandwiches
- The ability to customize breakfast sandwiches can create an opportunity for restaurants that are looking to stand apart from their competitors.
Sectors Adopting This
- Fast Food
- Fast Food companies can capitalize on the need for quick, easy, and delicious breakfast options by offering new and innovative breakfast sandwiches that cater to diverse palettes.
- Bakery
- Bakeries can capitalize on the popularity of artisan bread by producing fresh-baked bread using unique ingredients that cater to consumers' special dietary needs.
- Convenience Stores
- Convenience store chains can create a new revenue stream by offering customizable breakfast sandwiches that cater to on-the-go customers.
