Illinois-based Greenleaf Foods, which specializes in the production of plant-based proteins, has partnered up with San Francisco-based plant-based alternatives company Eat Just to launch a delicious vegan breakfast sandwich.
The Field Roast Classic Style Sausage, Egg & Plant-based Breakfast Sandwich brings together Greenleaf's Field Roast plant-based sausage patty and vegan cheese with Eat Just's plant-based egg alternative, creating an innovative co-branded vegan breakfast sandwich which offers a delicious and nutritious alternative to traditional meat-based sandwiches. The sandwich is set to be offered at Whole Foods Market locations to begin with, before being expanded to additional stores.
Given the increasing popularity of plant-based diets, the bar is continually rising for new products entering the space, which is precisely why two high-growth market leaders known for their innovative methods and products have joined forces to provide an all-star plant-based vegan breakfast sandwich.
Image Credit: Greenleaf Foods / Eat Just
What's Driving This Trend
- Plant-based Diets
- The increasing popularity of plant-based diets creates opportunity for innovative plant-based alternatives in breakfast sandwiches.
- Co-branding
- Partnerships in the plant-based protein industry allow for collaboration and new innovative products, such as this co-branded breakfast sandwich.
- Vegan Convenience Foods
- The trend toward plant-based and vegan diets creates opportunities for convenient, ready-to-eat vegan options such as this breakfast sandwich.
Who This Affects Most
- Plant-based Proteins
- Companies specializing in plant-based proteins, such as Greenleaf Foods, are well-positioned to capitalize on the trend toward vegan diets and innovative products like this breakfast sandwich.
- Alternative Meat Products
- The rise of plant-based diets creates opportunities for companies like Field Roast to innovate and expand their alternative meat products.
- Natural Grocery Stores
- Retailers of natural and organic products, such as Whole Foods Market, provide a platform for introducing and testing new vegan and plant-based products to consumers.
