Thanks to a partnership with La Vie and Redefine Meat, UK cafe chain The Breakfast Club will be serving a fully meatless menu as of January 2023. This month marks not just the start of a new year but also Veganuary, a time when millions of people will be challenging themselves to avoid all animal products for the month.
There are new menu items that have been created with the partnering brands, including The Works, a plant-based fry-up made witg Redefine Meat sausages, La Vie bacon, tattie scones (Scottish-style potato pancakes), homemade baked beans, scrambled tofu, mushrooms and roasted tomatoes. Also on the menu, there will be Posh Sausage Sandwiches available containing Redefine Meat sausages, Applewood’s smoky vegan cheese and tomato chutney served in ciabatta bread.
What's Driving This Trend
- Fully Meatless Menus
- Plant-based menus are becoming more popular as consumers look for sustainable and healthy food options, creating opportunities for food businesses to innovate with meat alternatives.
- Veganuary Challenge
- The Veganuary movement creates a temporary surge in demand for plant-based foods and presents an opportunity for food businesses to cater to consumer needs and create special menus.
- Alternative Meat Brands
- Collaborations with alternative meat brands like Redefine Meat create opportunities for food businesses to offer unique plant-based dishes and expand their customer base.
Who This Affects Most
- Food and Beverage
- The food and beverage industry has the potential to produce and market innovative plant-based products that cater to the growing demand for sustainable and healthy food options.
- Hospitality
- Hotels, cafes, and restaurants can create innovative plant-based menus and experiences to attract consumers looking for sustainable and healthy food options.
- Meat Alternatives
- The development and marketing of meat alternatives like La Vie and Redefine Meat provide opportunities for food businesses to cater to consumers looking for sustainable and ethical food choices.
