Plant-Powered Pancake Sticks

The Incogmeato Pancake and Sausage on a Stick is Plant-Based

From plant-based sausage grounds to breakfast sausage links, MorningStar Farms offers a variety of ways for people to enjoy plant protein for breakfast, and now there's yet another option thanks to the Incogmeato Pancake and Sausage on a Stick. The 100% plant-based product boasts 72% less fat than the leading pancake and sausage on a stick, and it provides nine grams of plant protein per serving.

The plant-based pancake and sausage on a stick is a portable meal option and it helps to simplify morning meals for busy families. The sweet and savory sticks are ready to be warmed in the microwave, oven or air fryer, and their mess-free stick format makes them especially easy to dip.

Plant-based Convenience
Opportunities for further development of portable plant-based meals for busy consumers.
Reduced Fat Plant-based Options
Opportunities to innovate and offer more plant-based products with reduced levels of fat and similar taste as traditional products.
New Breakfast Options
Opportunities to create new plant-based breakfast options for consumers who want to diversify their breakfast choices.

Sectors Adopting This

Food & Beverage
Opportunities to continue expanding the plant-based food market, providing consumers with unique and healthy plant-based food options.
Convenience Stores
Opportunities to expand convenience store offerings to include more plant-based snacks and meals that cater to on-the-go modern consumers.
Packaged Food
Opportunities to develop new plant-based options for traditional breakfast and snack products that cater to consumers who opt for plant-based diets.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 20%
Activity 41%
Freshness 12%