These October 2020 social media trends range from vote-encouraging story stickers to burger chain social media takeovers.
The Whopper Reply is a standout and fast food chain Burger King's latest social media marketing campaign. The stunt pokes fun at one of the brand's biggest rivals, McDonald's, and involves Burger King answering comments on McDonald's social media pages that were never replied to, along with providing promotional food coupons.
Instagram's voting-themed story stickers are another notable example that encourages over a billion of the platform's users to take part in this year's US election in November. "The goal of this initiative was to aid 4 million Americans in registering to vote" with six stickers by six different artists available within Instagram's stories feature.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
