To introduce Group Ordering on the Chipotle app, Chipotle is kicking off the arrival of the new feature with a family TikTok challenge called #ChipotleSponsorUs. For the challenge, Chipotle teamed up with new creator collective The House Nobody Asked For so that five families or small friend groups can be rewarded with free burritos for a year—and as part of this sponsorship, each person will win their own free burritos.
To participate in the challenge on TikTok, users must share a creative video to TikTok sharing why their family or group should be chosen to win the sponsorship.
To treat all families and friends, whether or not they choose to participate in the challenge, Chipotle is also introducing a new Family Extra offer that can be unlocked closer to mid-month.
Image Credit: Chipotle