Avec Les Filles Partnered with Erica Hoida to Launch a Range
Grace Mahas — September 23, 2020 — Pop Culture
References: instagram & aveclesfilles
Avec Les Filles, the popular new brands that "with the girls, for the girls," recently collaborated with influencer and stylist Erica Hoida to style and shoot the brand's new outerwear collection. The contemporary new capsule features avant-garde trench coats, fashion-forward fall coats, and transitional prominent puffers — all boasting the latest silhouettes. The sophisticated yet playful outwear features to "combine aspirational design with functionality, quality, and accessibility."
In addition, Avec Les Filles is donating a portion of each purchase on the brand’s e-commerce platform to Girls, Inc., a national nonprofit dedicated to "providing long-lasting mentorships and research-based programming to enable girls to navigate gender, economic, and social barriers, and grow up healthy, educated and independent."
Fans can shop the entire Avec Les Filles collection online, with prices starting at $129.99.
Image Credit: Avec Les Filles
In addition, Avec Les Filles is donating a portion of each purchase on the brand’s e-commerce platform to Girls, Inc., a national nonprofit dedicated to "providing long-lasting mentorships and research-based programming to enable girls to navigate gender, economic, and social barriers, and grow up healthy, educated and independent."
Fans can shop the entire Avec Les Filles collection online, with prices starting at $129.99.
Image Credit: Avec Les Filles
Trend Themes
1. Sustainable Outdoor Apparel - Avec Les Filles' partnership with an influencer highlights the growing demand for affordable yet eco-friendly outdoor apparel.
2. Influencer-curated Collections - Partnering with influencers to style and shoot collections is becoming increasingly popular among fashion brands.
3. Charitable Donations with Purchases - More brands are incorporating charitable giving into their business models as consumers prioritize social responsibility in their purchasing decisions.
Industry Implications
1. Fashion Industry - Fashion brands can seize the opportunity to partner with influencers to capitalize on their massive social media followings and increase brand awareness, while also incorporating sustainable and charitable elements into their business models.
2. Outdoor Apparel Industry - Outdoor apparel brands can respond to the growing demand for sustainable and affordable outdoor apparel by prioritizing eco-friendly materials and ethical sourcing practices, while also partnering with influencers to expand brand reach and awareness.
3. Nonprofit Industry - Nonprofit organizations can explore partnerships with fashion brands to raise awareness and funds for their causes, while also tapping into the growing trend of charitable giving with purchases.
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