MorningStar Farms, the vegetarian brand that's a subsidiary of Kellogg's, recently enlisted the help of animal influencers for its new Incogmeato vegan meat brand. The new line includes three plant-based products including chik'n tenders, plant-based burger patties, and chik'n nuggets.
The new campaign includes three animal influencers, @SammiChicken, @Prissy_Pig, and @BuckleyTheHighlandCow who are dressed in green bowler hats, mustaches, and monocles. The attire aims to mimic the brand's illustration and urges fans to try the new offerings.
“We’re challenging people to try plant-based and see how delicious Incogmeato really is,” Sara Young, General Manager of Plant-Based Proteins at Kellogg Company, said. “And who better to convince skeptics than animal influencers? It brings Incogmeato characters to life—and gets Incogmeato on the plates of skeptics in a really unique way.”
Why This Trend Is Growing
- Animal-influencer Marketing
- Using animal influencers in marketing campaigns to promote vegan food products.
- Plant-based Meat
- The growing popularity of plant-based meat alternatives and their potential to disrupt the traditional meat industry.
- Unique Advertising Approaches
- Exploring unconventional advertising strategies, such as dressing up animal influencers, to create brand awareness.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can explore the use of animal influencers to promote their vegan products.
- Social Media Marketing
- The rise of animal-influencer marketing presents opportunities for social media marketing agencies to work with brands and influencers.
- Advertising and Marketing
- Brands in the advertising and marketing industry can adopt unique and creative approaches, like dressing up animal influencers, to create captivating campaigns.
