The COVID-19 virus is talked about a lot, but fully trusted pandemic information might be difficult to find. In order to remedy this, the United Nations Department of Global Communication launched the 'Verified' campaign in May. The initiative is specifically designed to battle the spread of misinformation and it called on "information volunteers" who would pledge to share UN-verified and science-backed content with people, both online and offline.
The point of 'Verified' is to bring trusted pandemic information, life-saving advice, and even stories "from the best of humanity." People can opt-in to be an "information volunteer" on the www.shareverified.com platform.
For this project, the UN collaborated with Purpose—a leading social mobilization organization. The partnership was supported by the IKEA Foundation and Luminate.
Image Credit: United Nations