During the MTV Video Music Awards, Burger King created QR code discounts that fans could access via their screen and a smartphone camera, which would trigger an augmented reality experience. With the BK app, users could scan the codes that appeared throughout the awards show to claim a free Whopper sandwich with a $1 purchase in the BK App, as well as their very own shot at free tickets to next year's VMAs.
Alongside Burger King's mascot, Lil Yachty virtually appeared to perform Top Down and was awarded the Burger Fire Medallion.
Due to the pandemic, the 2020 VMAs were hosted at outdoor pop-up locations across New York City and this interactive augmented reality experience from Burger King gave fans the opportunity to be engaged throughout the entirety of the show.
Image Credit: Burger King