The Verve Nitro Flash Brew Coffee line has been expanded by the brand to include new offerings that address the demands of discerning consumers who are looking for a convenient way to enjoy their favorite brews.
The range now includes the Single Origin variety, which will come in a limited-edition Ethiopia Sakaro option to start as well as the Vancouver Decaf that comes as the first-to-market decaf option. The products put a focus on premium flavor to help meet the increasing demand for ready-to-drink (RTD) goods with an attention to quality.
Co-Founder of Verve Coffee Colby Barr spoke on the updates to the Verve Nitro Flash Brew Coffee line saying, "After the success of our Original Flash Brew, we are excited to expand the product line with different coffees and flavor profiles from around the world. With this launch, we listened to our customers and partners to deliver an entire family of ready-to-drink coffees that are brewed the way we believe cold coffee should be made – packed with flavor.”