7-Eleven Malaysia launches a premium loyalty program that entices consumers with an appeal to collectibles. Running until April 19th, the rewarding initiative will have consumers growing a Hello Kitty Career Plate collection. As the name might suggest, the illustrations depict Hello Kitty in different career scenarios—from a firefighter and an entrepreneur to a pilot and a banker.
There is a total of 29 one-of-a-kind designs, inspired by Sanrio's cult-favorite cartoon character. With every purchase, customers will be rewarded with a sticker. Bonus points will be given out for purchases from brands like Cadbury, Mentos, and Wonda. Customers need to have 14 stickers before being able to claim a unique Hello Kitty Career Plate from the collectible premium loyalty program.
Image Credit: 7-Eleven