Hello Kitty continues to celebrate her 50th anniversary and Sanrio joins forces with McDonald's to present the Prosperity meal. It comes with a special Hello Kitty-themed menu and adorable design updates in the form of the Hello Kitty box and paper. It holds a beef and onion sandwich and the sides include the delicious curly fries and a special McFlurry.
As for the drink, the menu introduces a Dragon Fruit Fizz soda to wash it all down. Other food options include the black pepper steak on top of rice for those who don't prefer the sandwich. The packaging of the special collaboration has a red base foundation and is detailed with Hello Kitty's face and floral motifs throughout.
Image Credit: McDonald's
What Makes This Trend Stand Out
- Cartoon-themed QSR Meals
- The collaboration between Sanrio and McDonald's to create Hello Kitty-themed meals showcases the trend of cartoon characters being integrated into quick-service restaurants.
- Celebrating Anniversaries
- The 50th anniversary celebration of Hello Kitty demonstrates the trend of brands partnering with popular characters or franchises to commemorate milestones.
- Creative Packaging Designs
- The special Hello Kitty-themed box and paper with detailed designs reflect the trend of incorporating attractive and themed packaging in quick-service restaurant meals.
Sectors Adopting This
- Fast Food Chains
- McDonald's collaboration with Sanrio in creating cartoon-themed meals demonstrates an opportunity for fast food chains to attract customers using iconic characters.
- Character Licensing
- The partnership between Sanrio and McDonald's to celebrate Hello Kitty's anniversary highlights potential opportunities for character licensing in the food industry.
- Packaging Design
- The creative and attractive packaging of the Hello Kitty-themed meals showcases the potential for innovation in the packaging design industry for quick-service restaurants.
