The McCoy's Fiery Steak crisps have been announced by KP Snacks as a new flavor that celebrates the anniversary of an iconically popular option from the brand. The snack flavor celebrates the 35th anniversary of the McCoy's Flame Grilled Steak crisps and will be available starting March 2 in two size options as well as in the McCoy's Strong & Spicy Variety multipack. The spicy potato chip snack addresses the large percentage of consumers that, according to KP Snacks, would prefer crisps over a sugary snack or treat.
McCoy's Marketing Manager Claire Cooper spoke on the McCoy's Fiery Steak crisps saying, "This year marks 35 years for our iconic McCoy’s Flame Grilled Steak. As one of the most popular crisps in the crisps, snacks and nuts category, we saw an opportunity to tap into consumer trends and launch a new product which offers a bold and delicious twist to the market.”