KP Snacks Debuts the 'Flavour Kravers Flame Grilled Steak' Peanuts
Kanesa David — August 2, 2023 — Lifestyle
References: kpsnacks & talkingretail
KP Snacks has announced it will be debuting a new product called the 'KP Flavor Kravers Flame Grilled Steak' peanuts. Arriving in a small £1.25 PMP format, this new snack option is perfect for consuming on the go and caters to customer demand for more accessible snack sizing.
“As the UK’s favourite Nut brand, KP is on a mission to excite shoppers and disrupt the segment with innovative, bold flavours delivered in the right formats to suit all consumer needs. [...] By launching Flame Grilled Steak as a £1.25 PMP, we are capitalising on both taste as the number one category driver in CSN and the growing success of PMP formats," said Jenny Blanco Barcia, marketing manager at KP Snacks.
'KP Flavour Kravers Flame Grilled Steak' will arrive in early August at select retail partners.
Image Credit: KP Snacks
“As the UK’s favourite Nut brand, KP is on a mission to excite shoppers and disrupt the segment with innovative, bold flavours delivered in the right formats to suit all consumer needs. [...] By launching Flame Grilled Steak as a £1.25 PMP, we are capitalising on both taste as the number one category driver in CSN and the growing success of PMP formats," said Jenny Blanco Barcia, marketing manager at KP Snacks.
'KP Flavour Kravers Flame Grilled Steak' will arrive in early August at select retail partners.
Image Credit: KP Snacks
Trend Themes
1. Bold Flavour Innovation - Debuting the 'KP Flavor Kravers Flame Grilled Steak' peanuts taps into consumer demand for innovative and adventurous snack options.
2. Accessible Snack Sizing - The small £1.25 PMP format of the 'KP Flavour Kravers Flame Grilled Steak' peanuts caters to the increasing need for convenient and easy-to-consume snacks on the go.
3. Growing Success of PMP Formats - Capitalizing on the success of PMP (Price-marked Pack) formats, KP Snacks aims to disrupt the CSN (Crisps, Snacks, and Nuts) segment by launching the 'KP Flavour Kravers Flame Grilled Steak' peanuts as a £1.25 PMP.
Industry Implications
1. Snack Foods - The introduction of bold and innovative flavors like the 'KP Flavour Kravers Flame Grilled Steak' peanuts presents disruptive opportunities for companies in the snack foods industry to capture consumer attention and drive growth.
2. Convenience Stores - With the small and affordable £1.25 PMP format, convenience store retailers have the opportunity to cater to the increasing demand for convenient and accessible snack options through products like the 'KP Flavour Kravers Flame Grilled Steak' peanuts.
3. Food Packaging - The success of PMP formats, exemplified by the launch of the 'KP Flavour Kravers Flame Grilled Steak' peanuts, suggests a disruptive opportunity for companies in the food packaging industry to develop innovative packaging solutions that enhance the appeal and convenience of snack products.
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