KP Snacks Flavour Kravers Now Come in Two New Flavors
Michael Hemsworth — October 16, 2023 — Lifestyle
References: kpsnacks & talkingretail
The KP Snacks Flavour Kravers range is being expanded by the brand in the UK to provide snackers with a way to enjoy international cuisine flavors in an alternative way.
The products now come in the KP Flavour Kravers Crunchy Coated Katsu Curry and KP Flavour Kravers Crunchy Coated Aromatic Thai Chilli flavors, which are both inspired by authentic Asian cuisine flavors. The products each boast the same crispy, crunchy texture as the original with ample flavoring in every bite to further enhance their ability to satisfy snacker preferences. The snacks come in 130-gram bags priced at £3 each.
Marketing Manager Jenny Blanco Barcia spoke on the new additions to the KP Snacks Flavour Kravers range saying, "The two new products will capitalise on the strength of the CSN Sharing segment which is currently worth £1.6billion and growing in value +13.8%. Perfect for evening sharing occasions, the KP Flavour Kravers range is particularly popular with younger consumers who over-index in bold flavours.”
The products now come in the KP Flavour Kravers Crunchy Coated Katsu Curry and KP Flavour Kravers Crunchy Coated Aromatic Thai Chilli flavors, which are both inspired by authentic Asian cuisine flavors. The products each boast the same crispy, crunchy texture as the original with ample flavoring in every bite to further enhance their ability to satisfy snacker preferences. The snacks come in 130-gram bags priced at £3 each.
Marketing Manager Jenny Blanco Barcia spoke on the new additions to the KP Snacks Flavour Kravers range saying, "The two new products will capitalise on the strength of the CSN Sharing segment which is currently worth £1.6billion and growing in value +13.8%. Perfect for evening sharing occasions, the KP Flavour Kravers range is particularly popular with younger consumers who over-index in bold flavours.”
Trend Themes
1. Flavorful Snack Innovations - Expanding the KP Snacks Flavour Kravers range with international cuisine flavors offers a new way for snackers to enjoy bold and authentic taste experiences.
2. Growing CSN Sharing Segment - The addition of these new products to the KP Flavour Kravers range taps into the expanding £1.6 billion CSN Sharing segment, providing an opportunity to capture a larger market share.
3. Appealing to Younger Consumers - The popularity of the KP Flavour Kravers range among younger consumers presents a chance to leverage their preference for bold flavors and drive further growth in this target market.
Industry Implications
1. Snack Food Industry - The expansion of the KP Snacks Flavour Kravers range showcases innovation within the snack food industry by introducing new and exciting flavor profiles to consumers.
2. Culinary Industry - By drawing inspiration from authentic Asian cuisine flavors, the KP Snacks Flavour Kravers range demonstrates a disruption within the culinary industry, offering consumers unique taste experiences.
3. Marketing Industry - The success of the KP Flavour Kravers range among younger consumers highlights a marketing opportunity to target this demographic and capitalize on their affinity for bold flavors.
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