These New Walkers Crisps Flavors Come in Two Varieties
Michael Hemsworth — August 12, 2025 — Lifestyle
These new Walkers crisps flavors have been announced by the PepsiCo-owned brand in the UK as a series of snacks that draw their flavor inspiration from global cuisine varieties. The potato chips come in two new flavors including Sticky Teriyaki and Masala Chicken, which respond to the popularity of Japanese cuisine and Indian-British cuisine alike. The snacks are arriving across a range of retailers in the UK in a variety of pack sizes as a permanent addition to the existing flavor varieties for shoppers to choose from.
Senior Marketing Director of Walkers Snacks at PepsiCo Wayne Newton spoke on the new Walkers crisps flavors saying, "Masala Chicken and Sticky Teriyaki bring exciting, globally inspired flavours that strongly resonate with UK consumers. By expanding our permanent line-up, we are giving shoppers even more choice when it comes to the flavours they love, and helping retailers boost basket spend.”
Senior Marketing Director of Walkers Snacks at PepsiCo Wayne Newton spoke on the new Walkers crisps flavors saying, "Masala Chicken and Sticky Teriyaki bring exciting, globally inspired flavours that strongly resonate with UK consumers. By expanding our permanent line-up, we are giving shoppers even more choice when it comes to the flavours they love, and helping retailers boost basket spend.”
Trend Themes
-
Ethnic Flavor Expansion — Brands are increasingly diversifying their product lines with ethnic flavors to cater to a growing interest in globally inspired cuisine.
-
Culinary Fusion Snacks — The fusion of different cultural tastes in snack products taps into the demand for novelty and adventurous eating experiences.
-
Permanent Global Offerings — Introducing globally inspired flavors as permanent options reflects a shift towards integrating diverse culinary traditions into everyday snack options.
Industry Implications
-
Snack Food Industry — The incorporation of international flavors into traditional snack foods signals a significant opportunity for growth and innovation within the snack sector.
-
Culinary Tourism — Snack brands can leverage the trend of culinary tourism by offering products that evoke flavors from around the world, enhancing palatability and customer interest.
-
Retail Sector — Retailers stand to benefit from offering globally inspired flavor options, which can increase consumer foot traffic and basket spend.
6
Score
Popularity
Activity
Freshness
