The New Naked Lean Smoothies Answer Consumer Demand
Michael Hemsworth — February 29, 2020 — Marketing
References: nakedjuice & talkingretail
The Naked Lean smoothies range has been unveiled by the brand in the UK as a response to consumer demand for lower sugar refreshment options in a bid to curb their intake of too many empty calories. The drinks are reported to be 40% lower in sugar in comparison to other smoothie products, and only contains sugar that's naturally occurring from the fruits and vegetables in the recipes. The products contain 42 calories or less per 150ml serving and are available in 360ml bottles from Booker, Spar and Nisa store locations at a price point of £2.60 each.
Senior Marketing Manager at PepsiCo Charlotte Ashburner spoke on the new Naked Lean smoothies range saying, "Research shows that consumers are becoming more conscious of their sugar and calorie intake when buying drinks. We created the Naked Lean range with these sugar-conscious consumers in mind, providing a healthier option without compromising on great taste.”
Senior Marketing Manager at PepsiCo Charlotte Ashburner spoke on the new Naked Lean smoothies range saying, "Research shows that consumers are becoming more conscious of their sugar and calorie intake when buying drinks. We created the Naked Lean range with these sugar-conscious consumers in mind, providing a healthier option without compromising on great taste.”
Trend Themes
1. Low-sugar Beverages - The growing demand for lower-sugar beverages presents an opportunity for brands to develop innovative, prepackaged smoothies that offer health-conscious options.
2. Health-conscious Refreshments - The popularity of health-conscious lifestyles creates a market for prepackaged smoothies that are low in sugar and calories, providing convenient and nutritious refreshment options.
3. Naturally Sweetened Products - The trend towards natural sweeteners gives rise to prepackaged smoothies that only contain naturally occurring sugars from fruits and vegetables, offering a healthier alternative to traditional smoothie products.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the demand for low-sugar refreshment options by producing prepackaged smoothies with reduced sugar content, catering to health-conscious consumers.
2. Health and Wellness Industry - The health and wellness industry can embrace the trend of low-sugar smoothies by promoting these products as part of a balanced and nutritious lifestyle, targeting consumers who prioritize their well-being.
3. Grocery Retail Industry - Grocery retailers can stock and promote prepackaged low-sugar smoothies as a healthier alternative to traditional sugary beverages, tapping into the market of health-conscious consumers.
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