The Naked Indulgent Protein beverages are a new smoothie refreshment option from the brand for consumers looking to enjoy a rich, creamy flavor experience that will help them stay fueled throughout the day. The drinks come in Chocolate and Vanilla flavor options, which are each formulated with 30-grams of plant-based protein to help make them as satisfying as possible. The drinks are both vegan, Non-GMO Project verified and are also made without any preservatives in the recipe, according to the brand.
The Naked Indulgent Protein beverages are made with a blend of almond milk, pea protein concentrate and soy protein isolate. The drinks are priced at $3.19 each for a 15.2-ounce serving size and can be found at a range of retailers nationwide.
Key Themes Behind This Trend
- Plant-based Protein Drinks
- The trend toward vegan-friendly protein drinks made from plant-based sources represents an opportunity for the food and beverage industry to innovate and meet the demands of health-conscious consumers.
- Non-gmo Verification
- The increasing demand for non-GMO products, like Naked's Indulgent Protein beverages, presents an opportunity for the agriculture industry to develop new crops and food production methods that meet this standard.
- Clean Label Products
- The popularity of Naked's preservative-free recipe reflects a trend toward greater consumer demand for clean label products made from natural ingredients that align with their health and wellness goals.
Where This Applies
- Food and Beverage
- The food and beverage industry can capitalize on the trend toward plant-based protein drinks by developing new, innovative products that incorporate a variety of alternative protein sources.
- Agriculture
- The agriculture industry can meet the growing demand for non-GMO products by investing in new crop development or implementing production methods that eliminate the need for genetic modification.
- Consumer Goods
- The demand for clean label products like Naked's Indulgent Protein beverages presents an opportunity for the consumer goods industry to develop new marketing strategies that appeal to health-conscious consumers and highlight the natural ingredients in their products.
