Capri-Sun Zero drinks are making their way to retailers in the UK as a low-sugar refreshment perfect for parents to provide to children as a way to enjoy high-quality flavor in a healthier way.
The drinks are crafted with no added sugar, and contain just 0.5-grams to 0.6-grams of sugar from fruits per 100ml, which is rated as 90% less than the brand's original drink formula. The drinks come in three flavors including Blackcurrant & Apple, Orange and Jungle Drink, which are all packaged in the brand's signature pouch packaging.
Senior Marketing Manager Anke von Hanstein spoke on the new Capri-Sun Zero drinks saying, "We’re excited to bring our new Zero range to the UK. We know consumers are increasingly shopping for products that help them make healthier lifestyle choices, including switching to options with less sugar – a trend that is particularly prevalent among parents. Our new Zero added sugar range has been designed to meet this demand and offer parents greater choice when it comes to shopping for their families."
Key Themes Behind This Trend
- Low-sugar Refreshments
- Capri-Sun Zero drinks offer a healthier way to enjoy high-quality flavor with no added sugar and significantly less fruit sugar.
- Health-conscious Shopping
- Consumers are increasingly looking for products that help them make healthier lifestyle choices, including options with less sugar.
- Greater Choice for Parents
- Capri-Sun's Zero range provides parents with a variety of low-sugar drink options to choose from for their families.
Where This Applies
- Beverage Industry
- The beverage industry can explore opportunities in developing more low-sugar drink options to cater to health-conscious consumers.
- Food and Beverage Retail
- Retailers can stock up on low-sugar refreshments like Capri-Sun Zero to meet the growing demand for healthier drink choices.
- Family-oriented Consumer Goods
- Manufacturers can expand their product offerings to include more low-sugar options for parents looking to make healthier choices for their families.
