The Nestlé Quality Street Chocolate Truffles Come in Three Flavors
Michael Hemsworth — February 25, 2020 — Marketing
The Nestlé Quality Street Chocolate Truffles have been announced by the brand as a new product for consumers to try out when looking for a premium way to indulge their sweet tooth. The chocolates come as the first product under the Quality Street brand for the first time in nearly 85 years and will offer consumers a treat to enjoy outside of the holiday season. The chocolates add a contemporary twist to the classic brand and come in three flavor options including Praline Truffles, Salted Caramel Truffles and Orange Truffles.
Brand Manager for Quality Street Rebecca Holt spoke on then new Nestlé Quality Street Chocolate Truffles saying, "Quality Street is a much-loved UK brand; and we know many fans would love to enjoy more of it all year round. That’s why we’ve created a product that will enable consumers to experience Quality Street in a brand-new way. Perfect as a gift whatever the occasion, we think this new product is very special indeed. We hope it will delight Quality Street fans as well as introduce new consumers to the brand.”
Brand Manager for Quality Street Rebecca Holt spoke on then new Nestlé Quality Street Chocolate Truffles saying, "Quality Street is a much-loved UK brand; and we know many fans would love to enjoy more of it all year round. That’s why we’ve created a product that will enable consumers to experience Quality Street in a brand-new way. Perfect as a gift whatever the occasion, we think this new product is very special indeed. We hope it will delight Quality Street fans as well as introduce new consumers to the brand.”
Trend Themes
1. Premium Indulgence - The Nestlé Quality Street Chocolate Truffles tap into the trend of consumers seeking premium and indulgent chocolate products.
2. Year-round Treats - The introduction of the Nestlé Quality Street Chocolate Truffles outside of the holiday season reflects the trend of consumers craving seasonal treats all year round.
3. Contemporary Twist - The new flavor options of Praline Truffles, Salted Caramel Truffles, and Orange Truffles introduce a contemporary twist to the classic Quality Street brand.
Industry Implications
1. Confectionery - The confectionery industry can explore innovative ways to offer premium and indulgent chocolate products like the Nestlé Quality Street Chocolate Truffles.
2. Food Gifting - The food gifting industry can capitalize on the introduction of the Nestlé Quality Street Chocolate Truffles as a unique and special gift for any occasion.
3. Seasonal Treats - The seasonal treats industry can expand its offerings beyond traditional holidays by following the example of the Nestlé Quality Street Chocolate Truffles.
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