The Chivas Extra 13 Collection has been unveiled by the Pernod-Ricard-owned Chivas Brothers brand to help make the spirit applicable to a wider range of consumers. The new spirit lineup consists of four varieties that have been matured in different casks including Caribbean Rum, Spanish Oloroso Sherry, Mexican Tequila and American Rye. Each of the varieties are inspired by founders James and John Chivas who imported a range of products including rums, luxury food items and exotic spices to their emporium at 13 King Street in Aberdeen, Scotland.
Director of Blending at Chivas Sandy Hyslop spoke on the Chivas Extra 13 Collection saying, "The Extra 13 collection represents new territory for Chivas as we continue to open up the world of Scotch whisky to new audiences and fresh experiences. At Chivas we believe that blended is better – and nowhere is this more evident than with our new collection, which blends exceptional Scotch with a diverse, internationally-inspired palette of flavors.”
Why This Trend Is Growing
- Blended Spirit Ranges
- Opportunity for expanding the range of blended spirits by infusing flavors from different cultures and regions.
- Maturation in Different Casks
- Opportunity to create unique spirit profiles by maturing them in unconventional casks, such as rum, sherry, tequila, and rye.
- Internationally-inspired Palette of Flavors
- Opportunity to cater to a wider consumer base by developing spirits with flavors inspired by different international cuisines.
Industries Being Reshaped
- Spirit Distilleries
- Disruptive innovation opportunity for distilleries to experiment with blending spirits using unconventional casks and flavors.
- Food and Beverage
- Opportunity for the food and beverage industry to create products that complement the diverse flavors of blended spirits.
- Tourism and Hospitality
- Opportunity for tourism and hospitality businesses to offer unique experiences centered around tasting internationally-inspired blended spirits.
