The Glenlivet Rum and Bourbon Fusion Cask is a First for the Category
Michael Hemsworth — February 13, 2024 — Lifestyle
References: theglenlivet & thespiritsbusiness
The Glenlivet Rum and Bourbon Fusion Cask is a new expression from the Chivas Brothers-owned brand that's being described as a first for the category to catch the attention of discerning drinkers alike.
The spirit is aged in first-fill rum and bourbon barrels, which have been hand-selected before being dismantled and reassembled into a single cask by experts. The result is a spirit with aromas of orange, vanilla custard and caramel, while providing notes of apricot, peach and fresh apples on the palate. Bottled with a 40% ABV, the spirit is priced at $95.99.
Vice President of Marketing - Scotch, Irish and Prestige Whiskey at Pernod Ricard USA Johan Radojewski spoke on The Glenlivet Rum and Bourbon Fusion Cask saying, "The Glenlivet Rum and Bourbon Fusion Cask is a welcome addition to our portfolio as we continue our journey to push the single malt category forward. Prestige spirits drinkers in the US are seeking unique and elevated taste experiences, and The Glenlivet Fusion Cask proudly delivers on that demand as we pioneer new depths of flavour through our commitment to craftsmanship and innovation.”
The spirit is aged in first-fill rum and bourbon barrels, which have been hand-selected before being dismantled and reassembled into a single cask by experts. The result is a spirit with aromas of orange, vanilla custard and caramel, while providing notes of apricot, peach and fresh apples on the palate. Bottled with a 40% ABV, the spirit is priced at $95.99.
Vice President of Marketing - Scotch, Irish and Prestige Whiskey at Pernod Ricard USA Johan Radojewski spoke on The Glenlivet Rum and Bourbon Fusion Cask saying, "The Glenlivet Rum and Bourbon Fusion Cask is a welcome addition to our portfolio as we continue our journey to push the single malt category forward. Prestige spirits drinkers in the US are seeking unique and elevated taste experiences, and The Glenlivet Fusion Cask proudly delivers on that demand as we pioneer new depths of flavour through our commitment to craftsmanship and innovation.”
Trend Themes
1. Cask-aged Spirits - Cask-aging spirits in unique combinations of rum and bourbon barrels presents an opportunity for innovative flavor profiles.
2. Craftsmanship and Innovation - The fusion of traditional craftsmanship with innovative aging techniques offers a unique and elevated taste experience for discerning drinkers.
3. Pushing the Single Malt Category Forward - By introducing new expressions like The Glenlivet Rum and Bourbon Fusion Cask, the single malt category can continue to evolve and capture the attention of whisky enthusiasts.
Industry Implications
1. Alcoholic Beverages - The introduction of hybrid cask-aged whiskeys opens up new avenues for product development and differentiation within the alcoholic beverages industry.
2. Craft Distilling - Craft distilleries can explore the use of unique cask combinations to create distinct flavor profiles and stand out in the market.
3. Luxury Spirits - Incorporating rare and premium cask-aged expressions like The Glenlivet Rum and Bourbon Fusion Cask can attract discerning drinkers seeking unique and elevated taste experiences.
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