The Glenlivet Caribbean Reserve is a first from the distillery that will provide spirit aficionados with a new option to enjoy in their favorite cocktails, neat or on the rocks. The spirit starts off with a single malt scotch whiskey that is finished in rum barrels to help enhance the flavor profile and complexity. The product will be initially available at select retailers in the UK to start with additional launches planned in the coming months.
Pernod Ricard UK Brand Director Marnie Corrigan spoke on the Glenlivet Caribbean Reserve saying, "The Glenlivet has grown +21.2% in value over the latest 12 weeksand NPD continues to grow the Single Malts category adding +12% vs. latest 12 weeks last year. The UK has a rich history of tropical takes on whisky cocktails and challenging the notion that rum is the only option for Caribbean-inspired drinks, making it the perfect market for the latest addition to our brand portfolio. The Glenlivet Caribbean Reserve is a unique proposition and the launch is an important next step in our ‘Original by Tradition’ platform, to reinforce our innovative credentials and to recruit new-to-category drinkers.”