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Nutty Limited-Edition Milk Drinks

The Yazoo Choco-Hazelicious Has a Tasty, Nut-Free Recipe

— March 8, 2020 — Marketing
The Yazoo Choco-Hazelicious milk drink is the latest limited-edition product being launched by the brand in the UK that aims to offer consumers a product that's flavorful and convenient. The drink has a rich flavor profile that's nutty and satisfying, yet is free from nuts to make it suitable for those with nut allergies to enjoy. The drink will come in 400ml and one liter serving sizes, and is available from Batleys, Bestway and Booker.

Yazoo Business Unit Controller (OOH) Wayne Thompson spoke on the Yazoo Choco-Hazelicious milk drink saying, "We know limited-edition products perform very well and we want to ensure that Choco-Hazelicious is so popular, people are coming into store actively seeking it out. We undertook extensive consumer research to help us reach a conclusion on the right flavor for this limited-edition launch. As 48% of flavoured milk sales are chocolate based, we knew this should inform our choice. We surveyed 2,500 people, garnering their opinions on 32 different flavour options, and chocolate hazelnut came out as one of the top three, We’re really confident it delivers on taste and will bring excitement to the category this spring.”
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