The Cadbury Dairy Milk Fruitier & Nuttier products are the brand's first non-HFSS offerings being launched into the UK market to provide consumers with a series of satisfying ways to indulge chocolate cravings.
The product range consists of several new options including Trail Mix, Bars and Orange Trail Mix, which each feature a number of satisfying ingredients to offset the lower sugar and fat levels. The products are also higher in protein and fiber to give them a more satisfying profile for consumers to enjoy. The products are arriving now with additional pack options hitting store shelves in March.
Principal Scientist of Global Wellbeing Chocolate and Technology Lead at Mondelēz International Adam Harris spoke on the Cadbury Dairy Milk Fruitier & Nuttier range saying, "We’ve had an amazing team of product developers and scientists applying their knowledge and experience to ensure we provide our consumers with the best tasting products. I am really proud of the products and excited that we can bring consumers the awesome Fruitier and Nuttier range.”
What's Driving This Trend
- Non-hfss Chocolates
- Opportunities for other chocolate companies to create non-HFSS offerings to cater to health-conscious consumers.
- High-protein and Fiber Foods
- Potential for other food companies to create high-protein and fiber snacks to fulfill consumers' cravings and offer a satisfying profile.
- Trail Mix as a Trending Ingredient
- Chances for food companies to incorporate trail mix in their product offerings and capitalize on the trend.
Who This Affects Most
- Food and Beverage Industry
- Product development opportunities for creating healthier snack options that don't compromise taste.
- Health and Wellness Industry
- Opportunities for marketing these products to consumers looking for healthier alternatives to satisfy their cravings.
- Candy and Chocolate Industry
- Incorporating healthier ingredients and offering non-HFSS options as a means of adapting to changing consumer preferences.
