Yazoo Thick N’ Creamy Comes in Two Flavor Options
Michael Hemsworth — September 9, 2023 — Lifestyle
References: yazoo & talkingretail
The Yazoo Thick N’ Creamy milkshake is a new refreshment being added to the brand's product portfolio that's perfect for satisfying more indulgent preferences amongst consumers. The milkshake comes in the Indulgent Chocolate and Creamy Strawberry flavors, which are both branded with on-pack visuals that help to communicate the rich texture of the drinks. The milkshakes are arriving at convenience stores and grocers in the UK starting in mid-September, and will be supported by a substantial marketing campaign that covers social, in-store support, paid digital and more.
Brand Manager Maren Fuhrich spoke on the new Yazoo Thick N’ Creamy milkshake saying, "Our own proprietary research has found that milk drink consumers identify as being in one of two camps: those who favour a thinner, more refreshing consistency, and those who prefer a thicker, more indulgent drink. Yazoo core caters brilliantly to those seeking a moment of flavourful refreshment, but Yazoo Thick N’ Creamy is perfectly positioned to appeal to shoppers craving a thicker, more indulgent milkshake.”
Brand Manager Maren Fuhrich spoke on the new Yazoo Thick N’ Creamy milkshake saying, "Our own proprietary research has found that milk drink consumers identify as being in one of two camps: those who favour a thinner, more refreshing consistency, and those who prefer a thicker, more indulgent drink. Yazoo core caters brilliantly to those seeking a moment of flavourful refreshment, but Yazoo Thick N’ Creamy is perfectly positioned to appeal to shoppers craving a thicker, more indulgent milkshake.”
Trend Themes
1. Indulgent Flavored Milkshakes - The Yazoo Thick N' Creamy milkshake is a new refreshment option that satisfies consumers' more indulgent preferences with its rich texture and flavors.
2. Convenience Store Refreshment Options - Yazoo Thick N' Creamy milkshakes will be available at convenience stores, providing a convenient and indulgent beverage choice for on-the-go consumers.
3. Multi-channel Marketing Campaigns - The launch of Yazoo Thick N' Creamy milkshakes will be supported by a comprehensive marketing campaign that includes social media, in-store support, and paid digital advertising.
Industry Implications
1. Beverage Industry - The introduction of indulgent flavored milkshakes presents opportunities for innovation within the beverage industry.
2. Convenience Store Industry - The availability of Yazoo Thick N' Creamy milkshakes at convenience stores opens up new avenues for product expansion and partnerships within the convenience store industry.
3. Marketing and Advertising Industry - The multi-channel marketing campaign for Yazoo Thick N' Creamy milkshakes demonstrates innovative approaches to promoting new beverage products and engaging with consumers.
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