Heineken recently launched its When You Drive, Never Drink campaign to emphasize the message of responsible consumption. To encourage this message, former Formula 1 World Champions and father and son duo, Keke and Nico Rosberg star in the commercial.
It tells the story of the common friendly rivalry where the two compete against one another in different activities -- this includes fishing and tennis. The racing champions highlight that the best driver is always the one that does not drink and drive, no matter the confidence. Nico Rosberg talks about the campaign -- "The latest campaign conveys a really powerful message that, regardless of whether you’re a professional driver or not, abstinence behind the wheel is the only option.”
Image Credit: Heineken