Popular supermarket company Tesco turns up the romantic knob with its Basket Dating campaign. The initative is inspired by the search for love in unconventional ways—a process that has drastically changed over the last few years thanks to technology and social media.
Tesco taps the expertise of psychotherapist Rachel Morris who has been given the title of 'Matchmaker.' The Basket Dating adventure allows individuals to go on a shopping trip in the supermarket and later, Morris pairs two baskets up based on what is already in them. Later, the owners of the baskets meet each other and Tesco sends the match to enjoy a date night where the potential lovebirds can dine, drink and get to know one another.
Image Credit: Youtube @UnblockCards