Tesco Ireland opens its doors to its latest store located in Dublin, found in Charlemont Square, and to direct customers to the new spot, there has been a new billboard set up. It is set up by creative agency BBH Dublin as the campaign hires a copywriter stationed nearby to write live prompts on the spot for passersby.
In a promotional video, people were greeted with messages including “Hey, silver jacket, can we get you anything?” and “Shorts in February! Brave lad. Need a hot coffee?" The on-site copywriter compliments them and it is a way for the company to communicate with their customers, creating a fresh new way of direct advertising to those in public.
Image Credit: Tesco Ireland
What Makes This Trend Stand Out
- Live-prompt Billboard Campaigns
- Opportunity for creative agencies to offer real-time personalized messaging through billboards for other industries.
- Direct Customer Interaction
- Businesses across industries can create more engaging and personalized experiences for customers by directly communicating with them in public spaces.
- Dynamic Advertising
- The use of on-site copywriters can set up new avenues for businesses to create dynamic and interactive advertising and promotions.
Sectors Adopting This
- Retail
- Retailers can use personalized billboard campaigns to drive traffic to new stores by interacting directly with potential customers.
- Advertising
- Marketing and creative agencies can utilize live-prompt billboard technology for more engaging and creative advertising campaigns for their clients.
- Hospitality
- Hotels and restaurants can use on-site copywriters to create personalized messaging for guests, enhancing their overall experience and brand loyalty.
