Sustainability has quickly become an important aspect of consumer products, which is seeing new options like ZEN WTR come to the market. The water is characterized by its alkaline profile with a pH of 9.5 to help make it a suitable product for health-conscious consumers seeking out a new refreshment option to try out. The water is packaged in bottles that are made with 100% rPET plastic that has been sourced from the coast of Thailand to help give ocean plastic a new purpose.
ZEN WTR was explained by veteran beverage entrepreneur Lance Collins who said, "We’re trying to help with climate change by setting an example in CPG. [As a culture] we have to clean up the ocean, switch to electric-powered cars, and we have to improve our carbon footprint for the planet. We’re investing in that plan.”
Why This Trend Is Growing
- Sustainable Packaging
- Opportunity for brands to use environmentally friendly materials like ocean plastic in their packaging.
- Alkaline Water
- Growing demand for alkaline water as a healthier alternative for health-conscious consumers.
- Consumer Sustainability
- Increasing importance of sustainability as a key factor in consumer product selection.
Industries Being Reshaped
- Beverage Industry
- Potential for beverage companies to adopt sustainable packaging solutions and offer alkaline water products.
- Packaging Industry
- Opportunity for packaging companies to specialize in the production of eco-friendly packaging materials.
- Consumer Goods Industry
- Growing consumer demand for sustainable and health-oriented products, creating a market for brands like ZEN WTR.
