Sustainability has quickly become an important aspect of consumer products, which is seeing new options like ZEN WTR come to the market. The water is characterized by its alkaline profile with a pH of 9.5 to help make it a suitable product for health-conscious consumers seeking out a new refreshment option to try out. The water is packaged in bottles that are made with 100% rPET plastic that has been sourced from the coast of Thailand to help give ocean plastic a new purpose.
ZEN WTR was explained by veteran beverage entrepreneur Lance Collins who said, "We’re trying to help with climate change by setting an example in CPG. [As a culture] we have to clean up the ocean, switch to electric-powered cars, and we have to improve our carbon footprint for the planet. We’re investing in that plan.”