As more consumers opt to live a "flexitarian" lifestyle, aka avoiding animal-based products when possible, brands are responding by launching vegan ranges, including premium ice cream brand Northern Bloc.
Northern Bloc recently expanded its offerings with the introduction of the new Vegan Chocolate Mint Biscuit ice cream variant. The new plant-based flavor draws inspiration for "the classic after-dinner mint" and boasts a balanced flavor profile of dark chocolate and mint with hints of chocolate biscuit pieces and chocolate sauce. Additionally, this frozen dessert will appeal to conscious consumers thanks to its compostable packaging made from recycled paper.
The new Northern Bloc Vegan Chocolate Mint Biscuit ice cream will launch exclusively at Ocado this March, retailing at £5.49 for a 500ml tub.
Image Credit: Northern Bloc
Key Themes Behind This Trend
- Rise of Vegan Desserts
- The growing demand for vegan desserts is creating opportunities for brands to innovate and offer plant-based alternatives to traditional desserts.
- Flexitarian Lifestyle
- The increasing number of consumers adopting a flexitarian lifestyle is driving the need for brands to cater to their preferences by offering vegan options.
- Sustainable Packaging
- The demand for eco-friendly packaging options is pushing brands to develop innovative and compostable packaging solutions for their products.
Where This Applies
- Ice Cream Industry
- The rising popularity of vegan ice cream flavors presents an opportunity for ice cream brands to expand their offerings and cater to the growing demand for plant-based desserts.
- Food and Beverage Industry
- The trend towards vegan and flexitarian diets is influencing the food and beverage industry to develop innovative plant-based products that meet the changing consumer preferences.
- Packaging Industry
- The rising demand for sustainable packaging options in the food industry is driving the need for disruptive innovations in packaging materials and designs.
