Plant-based ice cream by Wicked Kitchen is made with an innovative lupini bean base that delivers exceptional taste, texture, and dynamic flavors. The pint-sized frozen desserts can be found in classic flavors like Vanilla, Chocolate, Mint Chocolate Chip, and Cookie Dough, all of which boast a rich mouthfeel that promises to revolutionize the non-dairy category and the ice cream category as a whole.
"The ultimate ice cream experience is luscious creaminess, rich mouthfeel, zero aftertaste, and bold flavor and the Wicked Kitchen plant-based ice creams and novelties are unlike anything else in the U.S. market," says Pete Speranza, CEO of Wicked Kitchen, "These products are game-changers and won't be considered an alternative – just great tasting
premium ice creams."
There are also Chocolate & Almond Sticks, Berry White Sticks and Chocolate & Red Berry Cones from the brand that offer different ways to indulge.
Why This Trend Is Growing
- Lupini-based Frozen Desserts
- With the popularity of vegan and plant-based diets, creating frozen desserts with novel, protein-rich bases such as lupini beans can disrupt the ice cream category and appeal to health-conscious consumers.
- Non-dairy Premium Ice Cream
- As more consumers seek non-dairy alternatives, creating premium ice cream varieties that provide a rich mouthfeel and bold flavors, can disrupt the dairy-free category and cater to those with dairy intolerances or allergies.
- Novelty Frozen Treats
- Innovative plant-based frozen treats such as Chocolate & Almond Sticks, Berry White Sticks, and Chocolate & Red Berry Cones, offer new ways for consumers to indulge that can disrupt the frozen novelty category and cater to those who seek healthier options.
Industries Being Reshaped
- Vegan & Plant-based Foods
- Developing more food options for plant-based and vegan consumers such as non-dairy ice creams and frozen desserts made with protein-rich bases like lupini beans promotes healthy and sustainable eating and can disrupt the plant-based foods industry.
- Frozen Desserts
- Manufacturing novel frozen desserts with innovative ingredients, flavors and textures can disrupt the dessert industry especially as the popularity of vegan diets grows among consumers.
- Health & Wellness
- Promoting and offering healthier dessert options such as non-dairy ice creams made with protein-rich novel ingredients may disrupt the notion that one must compromise between indulgence and health, and revolutionize the health and wellness industry with better-for-consumer food options.
