Mwah! is a new food startup that's committed to creating creamy and indulgent dairy-inspired products from plants. With natural flavorings, plant-based proteins and lipids, the team behind the London-based company recreates the qualities of ice cream without the use of animals. The company's unique approach to creating decadent desserts can be experienced with its new plant-based gelato. The all-new Madagascan Vanilla Gelato, powered by plants, is said to mirror the indulgent experience of classic gelato.
Three-year-old food-tech company Next Gen Foods newly acquired Mwah! and at Natural Products Expo West, attendees will get the first taste of soon-to-be-released retail products featuring recipes that use Mwah!'s new plant-based gelato.
Some of the fundamental ingredients of authentic Italian gelato are whole milk, heavy cream and egg yolks, and now, pioneering plant-based brands are crafting quality recipes that feature inventive alternatives for these staples.
Key Themes Behind This Trend
- Plant-based Gelato
- The trend towards plant-based gelato offers opportunities for developing new dairy-free flavors and textures.
- Dairy Alternatives
- Developing dairy-inspired products from alternative plant-based ingredients is a disruptive innovation opportunity for the food industry.
- Natural Flavorings
- The use of natural flavorings in plant-based gelatos offers opportunities for developing clean-label and health-oriented products.
Where This Applies
- Food Manufacturing
- The food manufacturing industry can benefit from the increased demand for plant-based ingredients and products, offering opportunities for innovation in alternative dairy production.
- Retail
- The retail sector can capitalize on the growing demand for dairy-free alternatives, offering new plant-based products for health-conscious and socially-aware consumers.
- Hospitality
- The hospitality industry can offer plant-based gelato as an alternative guest option, catering to the dietary restrictions and preferences of a growing number of customers.
