Plant-Based Dessert Hybrids

Vêsucré's Plant De Crème Fuses Qualities of Crème Brûlée & Ice Cream

Vêsucré's Plant de Crème is a plant-based frozen treat that's described as "crème brûlée meets ice cream” but made with oats, oat milk and sesame, and sweetened with dates.

“Vêsucré is a made-up French word, which to us means vegan sweets,” explains brand founder Sarah Hartmann, “I became vegan four years ago per doctors’ orders after a medical crisis. I struggled to find a vegan frozen dessert that I liked. I wanted to have a frozen dessert that was rich, luscious and creamy. I wanted this dessert to taste like the first scoop of French ice cream I tried in Paris."

This texture-rich plant-based treat is crunchy on the top and creamy on the bottom, and ready to be savored in varieties like toffee crunch, espresso brownie, milk chocolate and golden milk.

Hybrid Desserts
Merging elements from different traditional desserts, such as crème brûlée and ice cream, creates new sensory experiences for consumers.
Oat Milk Innovation
Utilizing oat milk as a base for decadent desserts demonstrates its versatility beyond beverages.
Date-sweetened Treats
Employing dates as a natural sweetener offers a health-conscious alternative to refined sugar in dessert making.

Sectors Adopting This

Vegan Food Products
Developing indulgent dairy-free desserts caters to a growing demand for plant-based dietary options.
Alternative Sweeteners
The use of natural sweeteners like dates aligns with consumer preferences for healthy and nutritious ingredients.
Frozen Dessert Sector
Innovative plant-based frozen treats can attract those seeking novel and gourmet dessert experiences.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 35%
Activity 36%
Freshness 29%