Two new SweeTARTS products are being introduced by the brand to help build on the popularity of the brands Soft & Chewy Ropes range to accommodate increased consumer interest in the line. The new candy varieties will include the Twisted Mixed Berry Ropes Bites and the Twisted Rainbow Punch Ropes, which are both characterized by their multi-flavor profile. The candies are positioned to launch this spring nationwide at convenience and grocery stores nationwide.
Senior Brand Manager at Ferrara Ashley Incarnato spoke on the new products saying, "SweeTARTS Soft & Chewy Ropes are our fastest growing item in recent brand history, and we are so excited to bring fans not one, but two, new variations of these popular candies. At SweeTARTS, we are always looking to innovate and tap into trends like the colorful appeal of rainbows and the increasingly popular mixed berry flavor profile. This is yet another way for SweeTARTS to take our most popular products and appeal to consumers, old and new!"