Wendy's boasts a special initative that includes a free Honey Butter Chicken Biscuit with every in-app purchase, as well as a breakfast guarantee. The promotion is intended to propel the fast-food chain's breakfast menu forward—an effort that has proved to be difficult in the past.
Dubbed 'America's Favorite Breakfast,' the campaign trails off with a playful secondary title that reads "they just don't know it yet." Consumers can access multiple deals through the Wendy's mobile application and to entice guests even more, the fast-food chain is offering a breakfast guarantee. That is, if "[a customer] somehow doesn't love something [Wendy's] makes," then the restaurant will switch it for free with another similar item. The exchange must be completed by 10:30 AM the next day and a receipt must be shown.
Image Credit: Wendy's