The Boost Iced Coffee drinks are a new product from the brand that aim to address consumer demand for convenient, ready-to-drink coffees that don't skimp when it comes to premium flavor. The coffee drinks are set to launch in March and will come in two flavor options including Caffe Latte and Double Espresso, which are both priced at just £1 each. The products address the significant rise in the number of consumers choosing coffee-based drinks as an alternative to other refreshments on the market.
Founder and Managing Director at Boost Simon Gray spoke on the Boost Iced Coffee drinks saying, "Chilled coffee is the fastest growing functional drink category in the Symbol and Indies channel. At Boost, we saw the potential to create a standout, quality product in what is already a high performing category.”